Optimization – Local Optimization is the KEY
Videos that are properly optimised can yield some powerful local website traffic. So it advisable that you use the most relevant keyword terms as well as your location in your video title description. This will ensure that you receive targeted an quality traffic for a much longer time period.
Focus – Don’t Focus on Selling
There is so much information online an much of it is made up of sales clutter. When creating videos, try to avoid the main focus being sales videos. There are many ways in which you can use videos. For example, use them to define specific problems and offer a variety of solutions to discuss which will offer you a far better chance of attracting and retaining your true targeted audience.
Content – Create Valuable Content
What can your audience learn from you? You can create videos that offer useful tips or videos on how to do something. These types of videos are not just popular but also known to be very successful. The reason for this is that people tend to appreciate these video types. Not only that, but they also put you in a position of authority and show you to be an expert.
Get Noticed – Promote Your Brand
Once you have created your videos, you must get them noticed. Each video you create should be branded with your logo or company name to ensure that your audience can become familiar with whom they are dealing with.
Get The Word Out – Spread Your Videos Around
Video is the most viral content available online, so make good use of this fact when getting the word out about your company, yourself or your brand. There are lots of ways in which you can get eyes on your content, don’t just upload your videos to YouTube and stop there. Spread your content on Social media, websites, blogs and anywhere else where you can add or embed your content. The more places you put your content, the more traffic you will attract and the more popular your brand becomes.
I hope you can take something away from these tips and put them to good use to help you
become a video producer pro.
Tips for Becoming a Video Producer Pro – How To Make Videos that Don’t Look Like Ads
Not all marketing videos are created equal. While there is certainly nothing wrong with producing a 30-second or 1-minute video to sell your product or service, those videos are unlikely to go viral. The marketing videos that garner millions of views on YouTube tend to have one thing in common: they don’t look like advertising.
As a local business owner, chances are your videos won’t go “viral” per se, but there are some creative ways to get as juice out of them as you become a video producer pro.
How do you disguise a marketing video? It’s easy, really. All you need to do is craft a story about something related to your product. When you give viewers a narrative to follow, you engage them in a different way than you would with a traditional advertisement. You give them something to care about.
Some of the most effective “in disguise” marketing videos use humor to tell a story about a product.
For instance, Friskies Cat Food has produced a series of videos featuring a world-weary older cat welcoming a new kitten to the house. The voice over is the kind of thing any cat owner can appreciate. The initial video was three minutes long, and the first mention of Friskies happened at about two minutes. It got more than 22 million views on YouTube.
Ads of this nature are powerful for entertaining viewers. It was shared repeatedly on social media and certainly helped this brand in terms of both awareness and ultimately, sales.
Tips for Making Your Own Disguised Ad
If you want to try your hand at making this type of video, here are a few tips to help you out:
- Brainstorm ideas that have to do with your product, but aren’t actually about your product. For example, a wedding planner might do a video that featured a unique proposal. As mentioned earlier, adding a humour twist when appropriate is likely to increase the number of times your video is shared.
- Use up-to-date videos. If you’re doing screen-cast style videos, be sure to use current styles such as PowerPoint videos, Whiteboard videos, or Animated Ex-plainer videos to help tell your story and further engage viewers.
- Hire a professional writer. Writing a great narrative script is not easy. Unless you already know something about storytelling and script writing, make the up-front investment and hire a pro. The quality you get will make the expenditure worthwhile.
- Include a late call to action. Just because you are disguising your advertisement in a story doesn’t mean you don’t need a call to action. Make sure to put it late in the video so you don’t break up the story.
- Cast good actors. The story needs to be delivered well to work; so if you’re casting live actors, be sure to hold auditions and pick the right cast to tell your story effectively.
As opposed to a “hard-selling” traditional ad, a well-made video story can be more effective at selling your product or service. If you have the budget to produce one, it can pay for itself many times over and put you right on your way to becoming a Video Producer Pro.
Video Marketers are always on the look out for more easy, cost effective ways of creating and producing videos for their marketing needs. There are many software’s available that can help with most production elements but many involve a variety of additional software’s and applications to complete the end product. With this is mind, this can often deter many people from getting involved in video production. As a video marketer myself, I want the easiest, most cost effective and quality finish to my videos and I want to achieve all this with a single software.
I have been chatting on and off now for the last few months with video creator software creator Jimmy Mancini who has been keeping me up to date with the latest developments of his new video production software called Video Producer Pro. Jimmy has always strives to knock out what the public is missing in a software of this nature and listens to what the user calls the perfect all in one video production software.
Video Producer Pro offers a full suite of features within one software package and allows the user to create and produce a wide variety of video elements easily and effortlessly. The software offers the creation of snazzy video titles, intros for videos, outro for videos plus many other video element effects.
I have been privileged to be amongst the first people to beta test the software whilst still in post production. Although Video Producer Pro is still not complete, the features that I have accessed already, show just how dedicated to the end user Jimmy Mancini is and this is looking very much like the video production software of 2016.
AsI stated, I am still playing around with the software while I await the final, full finished version. I will be posting a variety of videos and updates regarding this video creator software as and when I have them, so please keep checking back on this website for further information..
I’ve just receive further details on the new software from Jimmy Mancini called Video Producer Pro. Although details are sketchy at the moment, some of the features to be included in the software include the ability to create video intro’s and outro’s, professional looking video titles, logo stingers, simple video production throughout the software.
I will update you guys as and when I get more information about Video Producer Pro, which should include some software screenshots, brief video of the software etc.
Be sure to bookmark this page and come back soon for further updates.
I have just learned about a new software from Jimmy Mancini that sounds like the video world will welcome with open arms. Video Producer Pro is said to be the next generation in video creation software.
When it comes to video production, things can get a little complicated with a variety of production elements to consider. Many of these elements can become over complicated, expensive and time consuming, not to mention a real hassle for the less technical minded. Thankfully, Jimmy Mancini has created the perfect solution in Video Producer Pro.